REGINA PATS / RED SOX
MARKETING
Evan Doerfler - Marketing Coordinator
Since joining the Regina Pats in July 2025 and Regina Red Sox in May 2026, I have supported the both teams' marketing and communications initiatives through digital content creation, social media management, graphic design, photography, videography, community engagement, email marketing, sports journalism, and event planning.
I've continued to collaborate across departments to develop and execute campaigns that increased fan engagement and promoted the team’s brand.
In seven months of running the Pats social media pages, I curated over 51 million views, 861,000 engagements (+105.6% increase from a year prior), and gained over 17,000 new followers across Instagram, TikTok, and Facebook. Most notably, the Pats have the second most Instagram followers in the CHL.
Below are examples of my work. You can find my best graphics, photos, and links to videos.
Graphic Design
Photography
Videography
Cadets Academy Promotional Video
Every summer, the Regina Pats host a Cadets Academy Kids Camp. This year, I was tasked with creating an advertisement/promotional video highlighting key moments from the week-long camp. I produced, directed, shot, and edited the video.
Base Camp Promotional Video
Every summer, the Regina Red Sox host a two-day Baseball Kids Camp. This year, I was tasked with creating an advertisement/promotional video highlighting all the fun had at the ballpark. I produced, directed, shot, and edited the video.
Hustle Makes History
SEASON 2
I carried over the work of the team from Season 1 of Hustle Makes History, taking the project solely on my own by producing, planning, writing, shooting, and editing all of the footage into five episodes over the course of the 2025-26 hockey season. My experience with mini documentaries helped in shaping my ideas for each individual story.
Regina Pats 2026 WHL Draft
Go behind the scenes of the 2026 WHL Draft with the Regina Pats. Follow along through the first six rounds as the team gives you an inside look at draft day from inside the draft room.
Built To Withstand - Pats Strength and Conditioning
This episode focuses on PEAK Hockey & Fitness, as well as Pats' Deanna Wells and Cole Stevens. Expect everything from skill development, strength and conditioning, and off-ice training before diving into the work of the Pats' Athletic Therapist.
Pats Alberta Road Trip
Go behind the scenes of the Regina Pats’ Alberta road trip in this unique episode, showcasing the travel, game day preparation, everyday challenges, and the work that goes into life on the road.
Behind Every Play - Pats Assistant Coaches in Action
Ever wonder what goes on behind every Pats play? Watch Behind Every Play – Pats assistant coaches hit the ice, call the shots, and drive the game
Social Media Promo Videos
Home Opener Social Media Promotion
Regina Pats Skills Competition Social Media Recap
Home Opener Social Media Recap
Regina Pats Names and Nicknames Evergreen Content
Regina Pats Halloween Game Night Social Media Promo
Regina Pats' Liam Pue Mic'd Up at Skills Competition
Regina Pats Western Game Night Social Media Promo
Regina Pats Partnership Promo for Pumpjacks Cathedral Watch Party
Regina Pats Teddy Bear Toss Social Media Promo
Regina Pats New Year's Eve Game Social Media Promo
Regina Pats Training Camp Evergreen Content
Pats Parents and Billet Weekend Social Media Recap
Regina Pats Playoff Hype Game 2
Regina Pats Playoff Hype Game 3
Regina Pats Spring Development Camp Recap
Regina Red Sox Hype Video and Ticket Promotion